Every individual having a website for business purpose knows the significance of its proper optimization. To actually draw benefits from your online presence, it is must to optimize your website appropriately. Nowadays, a lot many SEO services providers are offering the service of running SEO audit of your website.
Auditable aspects of your website
Content: Ensure that your website content is relevant, informative and useful to your readers. Normally, all your important pages should have content of about at least 200 words. Create content that is compelling and interesting and include at least a handful of targeted keywords so that along with your visitors, search engine can find them interesting as well. Position these keywords all along the content so that it becomes fully optimized and efficient. Finally, remember that content helps the most in getting found and picked by the leading search engines.
Images: You must take into consideration the URL of where your image is getting hosted. Instead of being sloppy, your URL structure of the image needs to describe your image specifically. Keywords having no relevancy to your image should not be placed to your image. In addition, you may also check its relevancy with the alt tag. Hover over your image and ensure that it always shows a description of what is occurring in your image. This way, your image would be able rank in the image search section for when people search for images.
�Source Code: Tab a right click on your web page and reach the option of source code. The action will let you see all that you’re coding for that exact page. On top of this coding sheet, will appear your Meta title tag, Meta description and Meta keywords targeted for that specific page. Ensure not to have more than 5 or 6 keywords in this section. Also, get your Meta Tags re-checked by an SEO expert and introduce necessary if required.
�URL Structures: Not paying due attention to your URL structures could lead to much reduced SEO results for a website. Your URL structures should be settled on the same principles as your entire website. Your URL should label the contents of your page. They ought to label the actual content on that page. Make sure that your URL structures do not linger with many different characters and numbers as otherwise the potential of those URL structures can be reduced.
Mentioned above are the few obvious areas that often get neglected by the website owners. It is very important to completely optimize these aspects of your website to their maximum potential as otherwise; your website may not run to the optimum level of efficiency for your audience. Thankfully, today, every company rendering the SEO services also provides detailed SEO analysis of a website. The analysis is structured with a series of parameters and delivers a report regarding each SEO aspect your website. Typically a premium SEO audit includes keyword research, site architecture review, technical SEO review and social media marketing review.